It all started with a simple idea: what if shoes could do more than just cover your feet? Back in 2018, our founder, Alex, was tired of sacrificing style for comfort—or worse, buying shoes that fell apart after a few months. "There’s got to be a better way," he thought. And just like that, SoleInTrend was born.
We began small, hand-selecting designs that balanced durability with runway-ready flair. Honestly, it wasn’t easy. We rejected dozens of prototypes before finding the perfect blend of cushioning and support. But when our first customer emailed us saying, "I’ve never worn anything this comfortable to a wedding," we knew we were onto something.
Shoes should empower you—whether you’re chasing toddlers, striding into meetings, or dancing until dawn. That’s why we obsess over:
And hey—we’re not perfect. Sometimes a style sells out faster than we expected (sorry about that!), but we’d rather disappoint temporarily than compromise on materials.
Remember that feeling when you slip on a shoe that just fits? That’s our mission. In a world of fast fashion and cookie-cutter designs, we’re here to:
Fun fact: 73% of our team are former "I hate shoe shopping" people. Now? We geek out over stitch patterns and sole tech. Go figure.
We design for real life. That means testing samples on cobblestones, in downpours, and during 12-hour workdays. Our bestseller started as a sketch inspired by a traveler’s complaint: "Why do cute shoes never survive my adventures?"
You’ll notice subtle nods to vintage athletic wear, urban grit, and that effortless "threw it on but look amazing" vibe. But what really drives us? Your stories. Like the nurse who wrote, "These got me through double shifts," or the bride who danced barefoot—but kept her heels on all night.
So here’s to stepping forward—in shoes that feel like they were made just for you.
